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2015 One Show - Social Media

Kombi Last Wishes

Agency AlmapBBDO / Sao Paulo

Client Volkswagen
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URL

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Annual ID

150051A

About the Work

After 63 years, the last Kombi production line in the world closed its doors in Brazil. Instead of simply announcing the end of production, we created the 'unlaunch' of a car. The news made a splash across the world, and people were invited to visit the site and submit their stories with the car, as well as checking out the 'Kombi Last Edition.' After two months' worth of submissions came in, we chose the best and created the 'Kombi's Will.' A list with its heirs and its last wishes. The Kombi would deliver all of its bequests, turning each stop into a chapter of a webseries. And a car that will never be produced again showed that it could still do plenty for its brand.