The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Social Media / Branded Social Campaign
Annual ID
150631A
About the Work
The ‘ReEmployment’ campaign featured actual job seekers in advertising, across social channels and on 53.com/reemploy. At 53.com/reemploy, the public was invited to utilize their own social networks to expand the job seekers’ reach beyond paid advertising with a simple ‘Retweet to ReEmploy’ mechanism . And, for every 53 retweets of a job seeker’s resume or story, Fifth Third Bank funded up to 4 months of one-on-one job search assistance for an additional job seeker in need – regardless of whether they happened to be a Fifth Third Bank customer or not.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett / Chicago
Art Director
Chris von Ende
Chief Creative Officer
Susan Credle
Creative Director
Mike Ward
Chris von Ende
Director
Henry Lu
Editor
Jeff Jay
Executive Creative Director
Jon Wyville
Dave Loew
Writer
Mike Ward
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