The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
I WILL WHAT I WANT celebrates women who define success on their terms, tuning out the noise of outside judgments. So, we signed a woman who was sure to be judged, supermodel Gisele Bündchen. Following the release of our film showing Gisele working out while real online comments being made about her invade her space, we created a website with a custom engine that scraped social networks like Facebook, Instagram and Twitter as well as news sites for comments being made about about Gisele. For the first time, the entire social discussion about a single person was happening on one website in real-time. Constantly refreshing with new commentary, making every view a unique experience.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 / New York
Production Company
Smuggler / New York
Work Editorial / New York
The Mill / New York
Active Theory / Los Angeles
Heard City / New York
Plan8 / Sweden
Art Director
Alexander Nowak
Chief Creative Officer
David Droga
Ted Royer
Creative Director
Hannes Ciatti
John Mckelvey
Designer
Rich Greco
Devin Croda
Director
Jaron Albertin
Producer
Allison Kunzman
Andy Cloverdale
Erica Thompson
Sari Resnick
Sean Costelloe
Alex Fitzgerald
Nick Mountford
Ben Jordan
Trevor Myers
User Experience Designer
Daniel Perlin
Lily Cho
Writer
Felix Richter
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