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Category
Social Media / Branded Social Campaign
Annual ID
151241A
About the Work
To reconnect Katona József Theatre with a younger audience, we created a set of emotion gifs. Youngsters use emotion gifs to express their feelings and reactions online. Therefore, Katona József Theatre gave them a catalogue of emotion gifs, starring the company's most popular actors (who are also celebrities in the country). The gifs express feelings in a fun way, and are ready to be shared on any social platform. Every 5th person in the country was reached by the campaign.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Young & Rubicam Budapest / Budapest
Art Director
László Polgár
Áron Hujber
Chief Creative Officer
Jaime Mandelbaum
Creative Director
László Falvay
Karolina Galacz
Photographer
Dávid Lukács
Tamás Kovács
Producer
Dániel Somogyi
Product Manager
Rita Horváth
Social Media Manager
Rita Marosvölgyi
User Experience Designer
Ádám Haris
Writer
Karolina Galacz
Agency Producer
László Péter
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