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Category
Social Media / Branded Social Campaign
Annual ID
150276A
About the Work
With Radiant Return we set out to create the ultimate real world product demonstration. First we bought clothes. Then, we tortured them in a series of extreme ways: from paintball to pottery. Afterwards we washed the items with Radiant. And finally, we tried to return them at the same stores they were bought from. ‘Buy it. Wear it. Wash it. Return it.’ A master film and accompanying episodes formed the basis of our campaign. The series was then shared through popular social channels. To ensure authenticity, everything was shot for real, in real businesses using ‘real’ spy cameras. The washing sequences were all done on a domestic washing machine under normal conditions. All the garments were selected based on the stain they would endure.
2015 Awards
Total Points: 5
Merit
Credits
Agency
DDB Group / Melbourne
Production Company
EXIT Films / Melbourne
Art Director
Chris Andrews
Dan Grech
Chief Creative Officer
Darren Spiller
Director
Stephen Carroll
Editor
Jon Holmes
Executive Creative Director
Simon Bagnasco
Producer
Tobias Webster
Writer
Eamonn Dixon
Simon Bagnasco
Agency Producer
Carol Sinclair
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