The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Social Media / Best Use of a Social Network
Annual ID
150830A
About the Work
Allianz insures from A to Z. Yet few people knew. Who can blame them? Insurance catalogues are dull and never read. We took hilarious mishaps caught by Google Street View, linked some to Allianz services, asked Facebook users to find more and created the first readable insurance catalogue that can grow and grow. After a launch tweeted every 10 seconds, traffic to Allianz’s website rose eightfold: 2.5 million views averaging 38 mishaps out of 45. And in stores, catalogue demand increased 1300%. With Allianz Real Life, choosing insurance is finally fun.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy / Paris
Production Company
Fighting Fish / Clichy
Art Director
Salome Jestin
Chief Creative Officer
Chris Garbutt
Creative Director
Frederic Levron
Baptiste Clinet
Nicolas Lautier
Benjamin Przespolewski
Global Chief Creative Officer
Tham Khai Meng
Writer
Charles-Henry Joyaut
Technical Producer
Samir Semanoune
Related Awards
