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Category
Social Media / Best Use of a Social Network
Annual ID
150996A
About the Work
Our idea was simple, talk to teens on a platform that has become part of their DNA by using the popular app Snap Chat. Snap Chat is mainly used by teens to send forgettable moments that after being viewed are then deleted forever in a matter of seconds. We wanted to use the apps natural structure to land a memorable message to Canadian teens: that our war veterans are disappearing and with them, so are their stories. On Remembrance day, a day that Canada stops to remember what our veterans’ did for their country, we sent Canadian teens a message featuring real veteran’s and their real stories. At the end of the 12sec video we landed the message that Canadian veterans and their stories are disappearing. For the first time in snap chats history, the medium was used to land a message. And in this case, an important one.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Rethink / Toronto
Production Company
RMW Music / Toronto
PosterBoy Edit / Toronto
Art Director
Joel Holtby
Creative Director
Aaron Starkman
Dre Labre
Chris Staples
Ian Grais
Designer
Joel Holtby
Editor
Steve McGregor
Sound Designer
Kyle Gudmundson
Writer
Trevor Gourley
Agency Producer
Monika Ghobrial
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