The One Show
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Category
Social Media / Best Use of a Social Network
Annual ID
151053A
About the Work
Smirnoff can release the potential in anything to create amazing drinks – even the things you have hanging around in your fridge. Simply Instagram your fridge and a Smirnoff online bartender would look inside and create a cocktail for you from what they could see. Then they sent you back a personalized video showing you how to make it. -Fridges were uploaded, drinks created, viewed and shared over 200,000 times. -62 brand new cocktails were created.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Special / Auckland
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