The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
We needed to get people talking about how effective TomCat was. But how do you get people talking about something they find disgusting? You take their best product attribute, ruthless killing, and you turn it into theatre--Dead Mouse Theater, a series of plays starring dead mice. With films running on TV, we needed to bring this idea to life in the social space. That’s why we created a Tumblr page that let fans of the campaign explore the entire universe of Dead Mouse Theater. The page featured everything from dead mouse baseball cards to posters promoting our plays to gifs of dead mouse Christmas ornaments. Overall, it let fans participate with the campaign beyond the TV and help Dead Mouse Theater remain relevant through rodent season.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Barton F. Graf LLC / New York, NY
Art Director
Jerome Marucci
Ross Fletcher
Chief Creative Officer
Gerry Graf
Designer
Jessica Betz
John "Toga" Cox
Executive Creative Director
Scott Vitrone
Ian Reichenthal
Agency Producer
Cameron Farrell
Josh Morse
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