The One Show
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Category
Social Media / Best Use of a Social Network
Annual ID
150634A
About the Work
The lack of blood supply in Indonesia has claimed many lives. Indonesian Red Cross want to increase numbers of blood donors. 69 millions Facebook users joining Bloodbook, this is our expected results. People just start joining Bloodbook and hype is building in social media. The numbers is still small and organically growing, but at least we started it on a high. The Vice President of Indonesia become the first person who join Bloodbook.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett Group Indonesia / Jakarta
Production Company
Hydra / Jakarta
Art Director
Hezal Weisman
Bobby Setiawan
Creative Director
Wayrizal Rizal
Jeremias Soerya
Executive Creative Director
Brian Charles Capel
Producer
Ayu Nasution
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