The One Show
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Category
Social Media / Best Integrated Campaign Led by Social
Annual ID
150558A
About the Work
In a country of a billion space is a premium but the cricket crazy youth never stop chasing the dream to play for India. During the world cup we made a film co-created with them to serve as inspiration for all. Composed from a crowd sourced image bank of 225001 frames of cricket crazy athletes, the final sequence melds 1440 images featuring one seamless action across a thousand playing fields. Athletes and fans across the country were invited via Facebook, Twitter and nikecricket.in to send in their images in any playing position. Each image was prefixed with a key action frame posted online: the bowlers leap, the batsman’s hook, the fielders dive and the keepers stump. Thousands of action images were uploaded online via various media. The same sequence was also captured in playgrounds, streets, gullies and cricket pitches by 108 travelling photographers across many small towns in rural India.
2015 Awards
Total Points: 5
Merit
Credits
Agency
J. Walter Thompson India / Bangalore
Production Company
1st December / Bangalore
Wah Wah Studio / Mumbai
Chief Creative Officer
Senthil Kumar
Director
Senthil Kumar
Editor
Priyank Prem Kumar
Sound Designer
Joseph George
Writer
Dhruv Warrior
Creative Team
Shri Pendakur
Music / Sound
Dhruv Ghanekar
Taufiq Qureshi
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