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Category
Social Media / Best Integrated Campaign Led by Social
URL
Click to launch
Annual ID
150360A
About the Work
I WILL WHAT I WANT celebrates women who define success on their terms, ignoring the noise of outside judgments. So we signed a woman who was sure to be judged, supermodel Gisele Bundchen. In this raw, unedited film, Gisele works out while real online comments being made about her invade her space. Gisele remains focused, willing what she wants and proving, Will Beats Noise. Note: The broadcast film ran just two days after the announcement of the partnership featuring people's real comments in the film. It drove people to an online experience that captured the entire, subsequent online discussion about Gisele on one website, in real-time.
2015 Awards
Total Points: 50
Best of Discipline Pencil
Credits
Agency
Droga5 / New York
Production Company
Smuggler / New York
Work Editorial / New York
The Mill / New York
Active Theory / Los Angeles
Heard City / New York
Plan 8 / Sweden
Art Director
Alexander Nowak
Chief Creative Officer
David Droga
Ted Royer
Creative Director
Hannes Ciatti
John Mckelvey
Creative Technologist
Andy Thelander
Designer
Rich Greco
Devin Croda
Director
Jaron Albertin
Producer
Allison Kunzman
Andy Coverdale
Erica Thompson
Sari Resnick
Sean Costelloe
Alex Fitzgerald
Nick Mountford
User Experience Designer
Daniel Perlin
Lily Cho
Writer
Felix Richter
Technical Producer
Michael Anthony
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