The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
User Experience Design - Web / Interface Design Craft
URL
Click to launch
Annual ID
150341A
About the Work
Most automaker sites are glorified car brochures. Car configurators don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. The new vw.com is a complete reinvention of the automaker website. It's a shopping-focused experience designed to get shoppers to fall in love with a car, then help them find the real thing nearby. By focusing primarily on inventory, we have created a unique branded car-shopping experience that's user-centric, informative, and memorable.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Deutsch / Los Angeles
Art Director
Desmond Hsu
Vince Ku
Chief Creative Officer
Pete Favat
Creative Director
Andy Hsu
Creative Technologist
Trevor O'Brien
Nick Velloff
Brian Jeremy
Marc Gowland
Justice Erolin
Sean Schricker
Jeremy Bunting
Neseem Ishaq
Karl Pablo
Tatiana Kazantseva
Greg Parsons
Designer
Jun Ikeya
Executive Creative Director
Mathias Appelblad
User Experience Designer
Adam Sant
Christian Johansson
Cory Roth
Creative Team
Winston Binch
Pelun Chen
Nathan Iverson
Marcus Silva
Tim Shin
Technical Producer
Pam Scheideler
Lauren Brown
Ilana Reiser
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