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Category
User Experience Design - Web / Utility
Annual ID
150534A
About the Work
The task: As a premium outfitter for alpine sport fans, Mammut was looking for a way to inspire a broad audience for alpine sports – without diluting their brand essence „Absolute alpine“. The challenge: Our solution is a long-term digital communication concept offering a real benefit for alpine hikers. On project360.mammut.ch, users can follow the world’s most renowned climbing routes via a kind of vertical Street View. Section-by-section, all routes can be interactively explored in 360° views. The result: The launch of the platform was accompanied by massive media reporting. But, the project achieved more than just opening up new views on alpine sports: Peak by peak, Mammut evolves from a trusted outfitter to an holistic preparation partner for any mountain ascent.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Heye GmbH / Munich
Creative Director
Christoph Obermeier
Joerg Radehaus
Marco Mehrwald
Programmer
Philipp Neumann
User Interface Designer
Rui Gorgulho
Carlos Hoyos
Content Strategist
Bosse Kuellenberg
Andreas Andresen
Technical Producer
Karl Herkt
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