The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - UX / UI

Get Well Kit

Agency Geometry Global / Moscow + Ogilvy CommonHealth / Moscow

Client Sanofi
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Annual ID

150445A

About the Work

Sanofi is a global pharmaceutical company that acts to respond to the healthcare needs of 7 billion people. Professionals at Sanofi realize that in today’s world, it is becoming more difficult to keep important things in mind, and when it comes to sparing attention, patients sacrifice their health for the sake of work issues, family etc. Therefore, Sanofi briefed the agency to create a tool that would minimize medication errors on the part of the patient. The solution is based on the facts that in today’s world people never forget their phones, and that there’s an app for everything. The agency used these two facts, and created a pill organizer that is always with the patient (because it’s worn on their phone), and an app, which helps them organize their pills intake. It will help people be more responsible regarding their medication process, and not miss a single pill.