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Category
User Experience Design - Mobile / Utility
Annual ID
150345A
About the Work
Taco Bell engaged us to develop the strategy, concept and design for their mobile ordering program. Based on the insight that people love to customize their order but hate the pressure of doing it with people behind them in line, our team conceived every aspect of the program including customer inspired product photography, a line skipping interface at Taco Bell stores and the unique interactions that allow customers to customize their food, order ahead and pay using our mobile application. The app was featured in mainstream, digital and food-industry press with FastCoCreate calling it one of the twenty best ads of the past year (the only app to receive this distinction). The size of customer orders within the app increased by 33% while customers took to social media to talk up their favorite features of mobile ordering and awarded us a four and a half star app store rating.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
DigitasLBi / New York
Chief Creative Officer
Ronald Ng
Executive Creative Director
Andrew Carlson
Morgan Carroll
Eric Dean
Creative Team
Dave Marsey
Chia Chen
Tony Ke
Jessie Harte
Eissa Bonamo
Jared Fancy
Reynald Benoit
Jose Munoz
Thelma Prado
Jorie Bodell
Jonathan Tatlow
Heidi Keel
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