The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - UX / UI

iPad Ordering App

Agency CP+B / Boulder

Client Domino's
BACK TO RESULTS

URL

Click to launch

Annual ID

150246A

About the Work

Pizza is part of our culture. And while eating pizza can be a lot of fun, unfortunately the category can be pretty dry. Ordering online is often a chore. It’s slow, cumbersome and lacks innovation. We created this app to save busy families time — to provide the fastest, most convenient and most entertaining food ordering experience on earth. Traffic to Dominos.com from iPads had doubled since 2011, and was continuing to increase at a faster rate than any other platform. These customers deserved to have their own unique ordering experience designed specifically for iPad. The app would be designed to be the most beautiful, easy to use and fastest digital ordering experience yet available, taking advantage of the larger touch interface and beautiful screen resolution to drive loyalty, frequency and higher purchase amounts.