The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Data & Human Experience / Online Data Visualization & Infographics
Annual ID
151231A
About the Work
IPÊ is a nongovernmental environment research institute. Our greatest challenge was to draw public attention to the serious issue of air pollution. Due to budget restrictions, we couldn ́t count on using traditional media channels such as TV and magazines which encouraged us to look for new solutions to meet our communication goals. We transformed the trees into pollution meters. The official data on air quality was translated into emotions and projected on trees. Through 3D projections, the facial expressions of the trees would change according to the air quality at that moment. If the pollution level was low, they were happy; but, as it went up, the trees would get angry and cough. This way, we created a public service in the city ́s landscape and transformed boring data into magic.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Y&R Sao Paulo / Sao Paulo
Art Director
Tiago Marcondes
Chief Creative Officer
Rui Branquinho
Creative Director
Rui Branquinho
Cristian Santoro
Writer
Thiago Espeche
Creative Team
Thiago Andrade
Related Awards
