The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Data & Human Experience / Data-Focused Design
Annual ID
150316A
About the Work
Fencing is one of the oldest sports in the world. However, very few know the rules around this sport. Most of the audience doesn’t understand what the fencers are actually doing. To make this very well-known but poorly understood sport better understood, a visual manifestation system and designed language have been developed so that fencing can be understood intuitively. Using motion capture and AR technology that make the trajectory of the tip of the blade visible, the various techniques executed instantly are converted into icons. This approach has succeeded in making fencing a sport able to be understood and enjoyed.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Rhizomatiks co.,ltd. / Tokyo
Dentsu Tec Inc. / Tokyo
P.I.C.S. Co., Ltd. / Tokyo
Amana INC. / Tokyo
J.C.SPARK / Tokyo
SUI. / Tokyo
Art Director
Yuri Uenishi
Creative Director
Kaoru Sugano
Daito Manabe
Designer
Toshinori Obuchi
Megumi Gotanda
Director
Hiroshi Kizu
Photographer
Ryohei Takanashi
Product Manager
Sohei Harada
Programmer
Motoi Ishibashi
Yuya Hanai
Creative Team
Takuya Tsugane
Momoko Nishimoto
Toshitaka Mochizuki
Masaaki Ito
Takanori Saito
Masayuki Yoshino
Ryou Yamazaki
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