The One Show
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Category
Consumer - Experiential Advertising / Installations
Annual ID
CP16044M
About the Work
Drunk driving continues to be a major issue across the world. This is especially true at night, when alcohol-related accidents increase by 350%. But what if we could find a simple way to stop drunk driving in their tracks by giving people a convenient and safer alternative? Uber provides a safe, reliable option to get home after a night of drinking. We wanted to illustrate this safe alternative directly to Uber’s core mid-20 millennial target, as they were leaving intoxicated from bars and nightclubs. So we introduced Uber Safe, a breathalyzer kiosk that brings the Uber app into a physical street installation, with a twist on the app’s typical delivery. We set out to introduce people to Uber in a non-traditional way while helping to keep the streets safer and the number of drunk driving incidents down.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Rethink / Toronto
Production Company
Someplace Nice / Toronto
Stacklab / Toronto
Fort York VFX / Toronto
Rooster / Toronto
Keen Music / Toronto
Eightlines / Toronto
Art Director
Francesco Grandi
Creative Director
Aaron Starkman
Dre Labre
Chris Staples
Ian Grais
Producer
Estelle Weir
Matt Redman
Writer
Simon Au
Agency Producer
Vanessa Birze
Narine Artinian
Todd Harrison
Creative Team
Alex Fleming
Jeff Forest
Brent Marshall
Sean McBride
Taryn Mueller
Joey Whitelaw
Music / Sound
Cat Calinescu
Andrew McCready
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