The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Consumer - Experiential Advertising / Installations
Annual ID
CP16039M
About the Work
What if we created a way that men could save the planet by doing what they always do. What if we could turn a man’s favourite pastime; drinking beer, into a selfless act of sustainability. DB Export Brewtroleum is a biofuel made from the yeast leftover after we finish brewing DB Export. That means every sip of DB Export men take, helps to save the planet. After 6 months of painstaking research and testing we took 58,000L of yeast slurry and turned it into 300,000 litres of planet-saving biofuel – enough to open our own flagship petrol station and to supply 62 service stations around the country. Drink DB Export. Save the entire world.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Colenso BBDO / Auckland
Production Company
Scoundrel / Sydney
Art Director
Brett Coliver
Andre Sallowicz
Chief Creative Officer
Nick Worthington
Creative Director
Andy Blood
Director
Tim Bullock
Producer
Jen Storey
Adrian Shapiro
Writer
Simon Vicars
Matt Lawson
Agency Producer
Scott Chapman
Related Awards
