The One Show
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Category
Consumer - Experiential Advertising / Installations
Annual ID
CP16038M
About the Work
The film shows a real experiment called 'Distorted Fact'. It takes place at a big warehouse, where we see the Pulitzer Prize-winning picture of the toddler and the vulture, in Sudan. Then, artists were invited, one at a time, to step inside the warehouse. Firstly, a painter was asked to reproduce the photograph. Next, we see an illustrator. He too gave his artistic vision, but starting from the painting alone, without seeing the original photo. We see the result of his work: it's also a depiction of a child and a bird, but one that very much departs from the original work. And so, six artists reproduced the previous work, without seeing the ones before that, or the original photo. The last one was a photographer. The original and the last photographs were then compared, clearly demonstrating that, with all these intermediaries, it was completely distorted.
2016 Awards
Total Points: 5
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Bossa Nova Filmes / São Paulo
Art Director
Luciano Lincoln
Chief Creative Officer
Luiz Sanches
Creative Director
Bruno Prosperi
Andre Gola
Benjamin Yung Jr.
Marcelo Nogueira
Pernil .
Director
Vitor Amati
Executive Creative Director
Bruno Prosperi
Renato Simoes
Writer
Cesar Herszkowicz
Agency Producer
Vera Jacinto
Diego Villas Boas
Adriana Kordon
Fernando Yamanaka
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