The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2016 One Show - Cross-Platform

Care from the air

Agency Jung von Matt AG / Hamburg

Client Beiersdorf
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Annual ID

CP16049M

About the Work

Everybody understands the importance of sunscreen. Except the ones who need it most: Our kids. How can NIVEA give children an understanding of its importance? We found a way to teach the importance of sunscreen in a playful way: We developed a remote-controlled seagull equipped with a shot of sunscreen. With a UV Cam we first identified kids who didn’t apply sunscreen. Then we dropped a portion of sunscreen right onto them. NIVEA promoters handed out sunscreen and helped parents with words and deeds. After a short moment of irritation a playful hunt at the beach began. The kids enjoyed the „falling“ sunscreen. Thanks to the funny bird the kids playfully made themselves familiar with NIVEA sun protect and even the youngest ones understood: sun protection can be fun!