The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

The Man on the Moon

Agency adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

Client John Lewis

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Category

Consumer - Integrated Branding / Integrated Branding

Annual ID

CP16011B

About the Work

This year’s Christmas ad tells the story of a young girl trying to send a message to the Man on the Moon, set to Oasis track ‘Half the World Away’ covered by Aurora. The campaign uses Augmented Reality to digitally enhance the story and includes a partnership with Age UK.

2016 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

adam&eveDDB / London
Manning Gotlieb OMD (Media Agency) / London

Design Firm

Stanley's King Henry / London

Production Company

Somesuch / London
Trim / London
The Mill / London
Leland Music / London
Factory / London
cain&abel / London
Stink Digital / London

Chief Creative Officer

Ben Priest

Director

Kim Gehrig

Executive Creative Director

Ben Tollett
Richard Brim

Illustrator

Steve Dell

Creative Team

Sophie Knox
Miles Carter

Music / Sound

Abi Leland
Ed Bailie

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