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Emily's Oz
Agency Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Category
Consumer - Integrated Branding / Integrated Branding
Annual ID
CP16008G
About the Work
As part of Comcast’s commitment to accessible products and services, the company developed the industry’s first talking guide, a voice-guidance feature that gives customers with visual disabilities the freedom to independently explore thousands of TV shows and movies. Given that one-third of American households have someone living with a disability, we knew this story was for a much larger audience. We wanted to help everyone understand what entertainment is like for a person with disabilities—just how rich and unique it is. So we asked Emily, a little girl who is blind, what she sees when she watches her favorite movie, The Wizard of Oz. Then we worked with Emily to bring her vision to life, creating a truly universal entertainment experience. “Emily’s Oz” debuted at the Oscars and was accompanied by robust documentary content and a rich web experience so everyone could experience her magical world.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Goodby Silverstein & Partners / San Francisco
Production Company
Biscuit Filmworks / Los Angeles
Rock Paper Scissors / Santa Monica
Art Director
Michael Hagos
Peter Jostrand
Creative Director
Nathan Frank
Director
Andreas Nilsson
Shawn Lacy
Executive Creative Director
Paul Caiozzo
Photographer
Matty Libatique
Product Manager
Nancy Reyes
Laura McWhorter
Nate Baker
Writer
Josh Chua
Sam Dolphin
Agency Producer
Philip Cheaney
Tod Puckett
James Horner
Tess Kenner
Charlotte Dugoni
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