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2016 One Show - Cross-Platform

We Know from Experience

Agency RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica

Client Farmers Insurance
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Annual ID

CP16060M

About the Work

A small town butcher is trying to make his final delivery for the day when a revenging turkey flies in his window and attacks, causing him to swerve off the road and into a tree. No it’s not the plot to a vintage horror movie. It’s one of the many unbelievable, yet real insurance claims Farmers has covered for its customers. In this campaign, we used many of these outrageous true claims to show that Farmers has seen just about everything and thus, has the knowledge to cover you for almost anything. We sourced claims from real Farmers agents and created an integrated campaign to bring them to life through national TV, pre-roll, social, digital content and radio ads. Online ads directed consumers to the Farmers Hall of Claims website; a repository, featuring museum exhibits with artifacts and stories from some of the craziest claims.