The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Print For Help

Agency FCB Brasil / São Paulo

Client Hewlett-Packard Brasil

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Category

CSR - Experiential Advertising / Experiential Advertising

Annual ID

CP16069M

About the Work

Print for Help is a helping social network. To become a member, just register the HP printer’s email and zip code. ePrint is a mobile printing technology allowing anyone to print from anywhere by sending an e-mail to the printer. We created a network to print and spread posters of missing people through this feature. The system matches the printer´s location to the area where the person went missing. This allowed the NGO Maes da Se to keep track of each case

2016 Awards

Total Points: 5

Merit

Credits

Agency

FCB Brasil / Sao Paulo

Production Company

Delica Digital / São Paulo

Creative Director

Pedro Gravena

Executive Creative Director

Joanna Monteiro
Max Geraldo

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