The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
CSR - Integrated Branding / Integrated Branding
Annual ID
CP16074M
About the Work
Students know that making a positive impact in the lives of people requires hard work, dedication, and a lot of help. So, to connect with an audience who demands more from brands than talk, we partnered with incredible students—Albert Manero, leader of Limbitless Solutions; Neha Gupta of Empower Orphans; and Jeff Coprich and the Essense K. Coprich Library—put OneNote (a Microsoft Office product built for collaboration) in their hands, and invited others to get involved with The Collective Project. The good they unleashed on the world was unforgettable. And when we introduced Robert Downey Jr. (who participated for free) to Albert Manero’s cause, we ignited the true power of the collective, and gave Albert and his team a global stage. The online video has over 2 billion impressions and counting. And Manero’s Limbitless Solutions has over 660 requests for bionic limbs across the globe.
2016 Awards
Total Points: 5
Merit
Credits
Digital Agency
POSSIBLE / Seattle
POSSIBLE / Los Angeles
Art Director
Kelsie Clegg
Julia Kaopua
Chief Creative Officer
Daniel Chu
Danielle Trivisonno Hawley
Creative Director
Aaron Howe
Leif Allen
Designer
Ashley Seto
Shaun O'Brien
Executive Creative Director
Ray Page
User Experience Designer
Trevor Matsudaira
Agency Producer
Chris Edmonds
Kristen Roberts
Content Strategist
Daniel Carlson
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