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Category
CSR - Integrated Branding / Integrated Branding
Annual ID
CP16073M
About the Work
To re-encourage people to celebrate Christmas with their loved ones, EDEKA confronted them with the harsh reality: many people spend Christmas alone! Hence, we developed the integrated campaign #heimkommen (coming home). Heart of the campaign was a film about a lonely grandpa that fakes his death, believing this is the only way to reunite his family. The film was launched online, on German television and in cinemas. We initiated an international debate about Christmas and family across all channels. People all over the world shared their family reunions on Facebook, Twitter and Instagram. Most Importantly: #heimkommen brought families back together in 2015.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
tempomedia filmproduktion gmbh / Hamburg
Art Director
Tim Hartwig
Director
Alex Feil
Executive Creative Director
Jens Pfau
Producer
Vera Portz
Justin Niklas Mundhenke
Writer
Christian Moehler
Simon Urban
Agency Producer
Johannes Haverkamp
Creative Team
Matthias Walbroel
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