The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID
CP16021B
About the Work
Together with The United Nations World Food Programme, we created an event that turned the spotlight the world has on the world famous football player Zlatan Ibrahimović, and turned it towards some people who need it more. The event happened live during a game. After scoring a goal Zlatan Ibrahimović took off his sweater and revealed the 50 new names he had tattooed on his body. Names of some of the 805 million people suffering from hunger today.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Forsman & Bodenfors / Gothenburg
PR / Marketing Agency
Be On / Stockholm
Matter / Stockholm
Production Company
New Land / Iconoclast / Stockholm/Paris
Stopp / Family / Stockholm
Lundgren+Lindqvist / Stockholm
Art Director
Staffan Lamm
Andreas Malm
Director
Gustav Johansson
Sound Designer
Eric Thorsell
Creative Team
Hans Andersson
Martin Johansson
Niklas Johansson
Erik Torell
Solal Michenmacher
Robin Siwe
Marina Catena
Zlatan Ibrahimovic
Helena Seger
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