The One Show
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Category
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID
CP16018G
About the Work
No Somos Delito (WeAreNotCrime) informs citizens about the meaning of the reforms known as The Gag Law, which restrict fundamental rights such as freedom of expression and assembly and pressures the government into withdrawing them immediately. Thousand of people from all over the world participated uploading their pictures, their shouts and protest's messages. One of their objectives was public awareness of their message, so they can mobilize people and collect signatures against this law, and also get support from media and governments outside Spain, in order to prevent its entry into force. 17.857 people participated in the demonstration via the website. The online petition for the withdrawal of the law was signed by more than 330.000 people. Our protest gathered about 400 million Twitter impressions. And the protest was debated in a session of the Spanish Congress. Several organizations around the world asked for guidance in replicating the holographic protest.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
DDB SPAIN / Madrid
Chief Creative Officer
Jose María Roca de Viñals
Creative Director
Cristina Rodriguez
Executive Creative Director
Guillermo Santaisabel
Javier Urbaneja
Photographer
Alberto Escudero
Writer
Daniel Rodriguez
Agency Producer
Enrique Feijoo
Elena Carrasco
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