The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Non-Profit - Integrated Branding / Integrated Branding
Annual ID
CP16029V
About the Work
Every day we buy millions of household products that are essentially chemicals in plastic bottles. They all put pressure on our fragile environment. We decided to get rid of the plastic and the chemicals by creating a range of products for WWF called just*. A simple idea that repackaged natural ingredients so they could be seen in a new light. 100% natural and packaged using recyclable and biodegradable materials, each was an alternative to maas-produced products we use everyday. For example glass cleaner was replaced by lemons, bath cleaner by grapefruits, and mouthwash by cinnamon. A fully integrated campaign encouraged people to think about how they consume while promoting WWF’s commitment to a better future.
2016 Awards
Total Points: 20
Green Pencil
Credits
Agency
Leo Burnett / Sydney
Production Company
Rapid Films / Sydney
Song Zu / Sydney
Chief Creative Officer
Andy DiLallo
Executive Creative Director
Vince Lagana
Grant McAloon
Producer
Susannah DiLallo
Agency Producer
Cassie Collins
Digital Artist / Multimedia
Jennifer Wong
Keong Seet
Creative Team
Bruno Nakano
Bjoern Ingenleuf
Related Awards
