The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Non-Profit - Integrated Branding / Integrated Branding
Annual ID
CP16024B
About the Work
Kroger grocery stores support a US law that allows people to bring loaded guns in stores. So we turned their own rules against them to make our point.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
GREY Canada / Toronto
Production Company
The Field / Toronto
Spy Films / Toronto
Rooster / Toronto
Alter Ego / Toronto
Fort York / Toronto
Apollo Music / Toronto
The Eggplant / Toronto
Married 2 Giants / Toronto
1ONE / Toronto
Art Director
Logan Gabel
Rob Trickey
Raul Garcia
Jay Melnychuk
Chief Creative Officer
Patrick Scissons
Creative Technologist
Matt Kantor
Phil Moreira
Director
Tamir Mascovici
Editor
Paul Proulx
Monica Remba
Photographer
Eden Robbins
Samy Inyaeh
Digital Artist / Multimedia
Wade Odlum
Mike Bishup
Creative Team
Biko Franklin
Julie Tremblay
David Marcotte
Kaelem Cahill
Sean Douglas
Music / Sound
Tom Hutch
Daenen Bramberger
Spencer Hall
Adam Damelin
Nathan Handy
Matt Gauthier
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