The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Cross-Platform

Plant Lamp

Agency FCB Mayo / Lima

Client University of Engineering and Technology
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Annual ID

CP16086M

About the Work

Since 2012, UTEC has sought to increase its numbers of Engineering applicants by showing that ingenuity in action can solve actual, relevant problems in a country with many needs such as Peru. 42% of the Peruvian rural jungle doesn’t have electricity. Nature makes it difficult, because floods ruin the wiring. Other solutions, such as kerosene lamps, are expensive and harmful to human health. UTEC teachers and students decided to ally with nature and came up with an innovative, sustainable and cheap system for generating light, using only plants and soil, thereby allowing families without electricity to significantly improve their lives. This initiative is now ready to be taken worldwide, and has made Engineering programs attractive to thousands of Peruvian youngsters.