The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation - Brand Transformation / Brand Transformation
Annual ID
CP16028B
About the Work
Aufgabe: One in three dogs in Germany is overweight. The main reason for that: dog owners cannot precisely match the amount of food to their dog’s activity level. How can Fressnapf, Germany biggest retailer for dog supplies, solve this problem? Idea: Fressnapf, Europe's biggest pet supplier, developed the world's first Mecosystem that tracks dogs' activity in realtime and, based on that information, shows the owner the perfect amount of food needed. Execution: The patented SmartBowl consists of the intelligent feeding bowl with an integrated scale and LED display, the interactive SmartCollar with motion sensor and the SmartBowl app. Not only do the components interact with each other in realtime and give the owner an overview of their dog's daily nutrition and activity, the SmartBowl even automatically orders new supplies the owner runs out.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Ogilvy Germany / Düsseldorf
Production Company
Dreikant GbR / Köln
Solute Elektronik GmbH / Köln
Chief Creative Officer
Dr. Stephan Vogel
Thomas Schwarz
Group Creative Director
Markus Hirschl
Bettina Biermann
Serdar Kantekin
Designer
Caspar Schmitz
Maciej Puzon
Executive Creative Director
Kenny Blumenschein
Producer
Jennifer Meisels
Creative Team
Martin Alles
Nils-Eric Wolff
Caroline Kannen
Jill Keehner
Arno Seelhorst
Uwe Jakob
Vitali Gahl
Stefan Selge
Yuri Ladyzhenskyy
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