The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
CSR - Physical / Digital / Physical / Digital
Annual ID
IP16005G
About the Work
Iodine deficiency is a problem that plagues most of rural India. Women suffer the most and are often the victims of Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. And even though supplements in the form of pills are available, women weren’t in the habit of consuming them. A simple yet non-intrusive solution was needed urgently. Almost every Indian woman wears a bindi - a traditional symbol of beauty. But we realized that these tiny little dots could do more. They could save lives. Talwar Bindis, in association with Neelvasant Medical Foundation and Research Centre, introduced The Life Saving Dot, Jeevan Bindi – an idea that transformed bindis into iodine patches.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Grey Group / Singapore
Art Director
Sudhir Pasumarty
Sandeep Bhardwaj
Cinzia Crociani
Chief Creative Officer
Ali Shabaz
Composer
Marco Iodice
Producer
Jacintha Loo
Writer
Karn Singh
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