The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Intellectual Property

Priceless Traps

Agency Geometry Global / Bogotá

Client Ministry of Environment and sustainability
BACK TO RESULTS

Annual ID

IP16030M

About the Work

Context Lionfish is a serious menace for Colombia and the Caribbean´s environment. It’s eating crucial species, endangering the environment and the livelihood of more than 400.000 people in Colombia, who depend on fishery to survive. Lionfish is poisonous to human contact and the tools to capture it in a safe way are unaffordable for local fishermen, who live with 6 USD a day. Idea We created traps that solved two major problems: Affordability and Safety. The designs were conceived only with recycled materials fishermen could find anywhere, and we give them illustrated booklets explaining step by step how to create a priceless trap. Value The cost of the traps reduced in a 96.4% The Ministry has done over 100 workshops in the Caribbean, teaching fishermen the importance of hunting Lionfish. Fishermen learned a sustainable way of hunting Lionfish.