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Category
Consumer - Advertising on Mobile Devices / Banners
Annual ID
MO16064M
About the Work
For decades Tic Tac have been the world’s favorite mints. But like a lot of classics brands, the iconic mint was beginning to lose relevance. It had gotten lost, if not forgotten, in the sea of newer, hipper, fancier, millennial-targeted mints. The biggest problem was that the tiny mint had fallen off the radar. And when you asked fans why they hadn’t bought us recently, the answer was simple; “I just haven’t thought about them.” So last year, Tic Tac launched a new brand campaign with the objective to stand out big, by going little. They kicked if off with the world’s first pre-loader ad, combining two things people really don’t like—the spinning loader wheel and the pre-roll add—then adding something everyone likes: Tic Tac mints. They reached those “forgetful” millennials on YouTube, Hulu and Virool with a surprise designed to remind them the joys of going little.
2016 Awards
Total Points: 5
Merit
Credits
Agency
The Martin Agency / Richmond
Design Firm
Running With Scissors / Richmond
Art Director
John Szalay
Chief Creative Officer
Joe Alexander
Creative Director
Danny Robinson
Chris Peel
Designer
Josh Corliss
Editor
Mark Meyers
Executive Creative Director
Jorge Calleja
Writer
Mark Habke
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