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Category
Non-Profit - Use of Technology / Use of Technology
Annual ID
MO16081M
About the Work
Website Run4tiger.com allows runners to compare their achievements with those of an endangered Amur tiger living in Russia's Far East. We have fixed a GPS tag on a wild Amur tiger, so that everyone can track its movements at any moment. The tiger, which has been tagged with a tracking device, covers about 10 kilometers a day on average. Anyone with a running app on their smartphone can take part in the challenge by registering online, where users can compare their daily, weekly and monthly performance with that of the tiger. The aim of the project is to raise awareness of the endangered tiger species, and those taking part are encouraged to donate $5 to the fund should they lose the challenge With Tigers in Russia running about 10km per day, you’ll be put to the test to see if you can beat it.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Hungry Boys / Moscow
Art Director
Sergey Andronov
Creative Director
Vlad Sitnikov
Ksenya Apresyan
Illustrator
Kate Semenova
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