The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Mobile

The Unforgotten

Agency FCB / Chicago

Client Illinois Council Against Handgun Violence
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Annual ID

MO16079M

About the Work

30,000 victims die from gun violence in the US every year. People have become numb to the issue. How do you overcome their apathy and compel them to get involved? You bring back the victims to tell their stories. Introducing Unforgotten – an outdoor installation that features life-like status of gun violence victims in their actual clothes. A mobile app identifies the nametag on each statue, activating a video of the life that was lost but not forgotten. The app connected you to a website where you could read and share more stories of victims. Most importantly, the app also enabled you to immediately take action by signing a petition for change. Unforgotten did what all the headlines and news couldn’t, it stopped people in their tracks, moved them deeply, and motivated them to take action to keep guns out of the hands of dangerous people.