The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID
MO16088M
About the Work
In 2014/2015 Malaysia experienced its worst floods in living memory. Hundreds of thousands of people were affected in multiple states. Not only did the flooding knock out the power supply, as a result it crippled the cellular network – meaning people had no way of calling for help or telling loved one’s they were safe. As Malaysia’s leading telco, Maxis briefed us to think of ways to help people who live in areas at risk of flooding. Our big idea was the SOS Network, a unique portable comms network that can be set up in minutes in a flood-affected area as an interim solution until normal telecoms infrastructure can be restored.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather Group HK / Hong Kong
Art Director
Elaine Li
Chief Creative Officer
Reed Collins
Creative Director
Matthew Nisbet
John Koay
Creative Technologist
Craig Mason
Executive Creative Director
Rafael Guida
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