The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Magazine / Full Page or Spread - Single
Annual ID
PO16088M
About the Work
IN THAILAND PEOPLE NEVER REALLY PLAN FOR A TRIP AND THEY EVENTUALLY ENDED UP TRAVELLING ONLY ON WEEKENDS AND MAKE EVERY TRAVEL SPOT CROWDED. THIS CAMPAIGN ENCOURAGE THAI PEOPLE TO TRAVEL IN THEIR OWN COUNTRY MORE ON WEEKDAYS, WHICH IS CHEAPER, LESS CROWDED AND MUCH BETTER EXPERIENCE.
2016 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / Bangkok
Production Company
MONTAGE STUDIO / Bangkok
Chief Creative Officer
Suthisak Sucharittanonta
Creative Director
Anuwat Nitipanont
Suthisak Sucharittanonta
Executive Creative Director
Anuwat Nitipanont
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