The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Collateral / Posters - Campaign
Annual ID
PO16118M
About the Work
Currently, the core of American manufacturing companies, like Boeing, is losing engineers to Silicon Valley. How do you rekindle the wonder of flight in young people and inspire them to design planes? By getting them to actually make one. The Flypaper Project reawakened the engineer in all of us, while encouraging prospects to seriously consider an engineering career at Boeing. We created posters designed to be beautiful and foldable, engaging users to create something tangible – a paper airplane. Designed by Boeing engineers, these paper airplanes were turned into the world’s most aerodynamically engineered posters. Beautiful on the wall. Beautiful in flight. An engaging way to reawaken the engineer in all of us, and an innovative way to reposition Boeing.
2016 Awards
Total Points: 5
Merit
Credits
Agency
FCB / Chicago
Chief Creative Officer
Todd Tilford
Creative Director
Chuck Rudnick
Eugene Varnado
Anne Marie Purdy
Matthäus Frost
Executive Creative Director
Dan Fietsam
Producer
John Bleeden
Agency Producer
Kim Nosalik
Julie Regimand
Steve Hutchings
Scott Wulf
Creative Team
Derek Sherman
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