The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID
PO16150M
About the Work
Whether you're a fashion buyer or screenwriter, we all have a unique creative process. This series of billboards around New York and San Francisco customized each execution to its location, telling a story through the files in a Dropbox folder. The process of a journalist went right next to the New York Times building, and got a NYT writer tweeting it right away. The process of a fashion buyer appeared next to a modeling agency in the Soho fashion district. The screenwriting process popped up by NYU Film school. A look at a film production process went up in Tribeca. And the process of designing a logo lived in San Francisco's startup hub. Together, they celebrate the creative freedom within Dropbox to make your process all yours.
2016 Awards
Total Points: 5
Merit
Credits
Agency
72andSunny / Los Angeles
Chief Creative Officer
Glenn Cole
Creative Director
Robert Teague
Claire Morrisey
Designer
Nick Marx
Executive Creative Director
Matt Murphy
Writer
Dave Carlson
Agency Producer
Angelo Mazzamuto
Perrin Rausch
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