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2016 One Show - Print & Outdoor

Solidarity Queue

Agency Leo Burnett Tailor Made / Sao Paulo

Client Clube Sangue Bom (Good Blood Club)
BACK TO RESULTS

Annual ID

PO16205M

About the Work

To increase the Good Blood Club stocks, by approaching new donors. Many people say they don't donate blood because don't have time. The strategy is to take advantage of the time lost in big lines, so they can contribute. Volunteers of the Good Blood Club would save people's place in line while the donation was made in a mobile unity near there. The action happened at the "Picasso and the Spanish modernity exposition", at the Centro Cultural Banco do Brasil, from March 25th to June 8th. We were able to increase in 50% the number of donors in the days of when the action took place, and most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.