The One Show
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Category
Craft - Art Direction / Art Direction
Annual ID
PO16224M
About the Work
Miyabi knives are unique works of art and reliable tools for everyday cooking. Manufactured in Japan, they represent some of the highest quality and most traditional cutlery available today. Beyond their core brand values of purity, precision and elegance, the brief was focused on their unique, long lasting sharpness. Inspired by the work of famous Japanese designers like Ikko Tanaka or Shigeo Fukuda known for their abstract imagery, the campaign fused modernism principles and aesthetics with Japanese traditions and demonstrates the katsuramuki technique, a way of cutting food into long thin strips.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Herezie / Paris
Art Director
Nicolas Dumenil
Jacques Denain
Creative Director
Olivier Henry
Mathieu Nevians
Executive Creative Director
Andrea Stillacci
Illustrator
Nicolas Dumenil
Jacques Denain
Agency Producer
Capucine Lhermitte
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