The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Advertising - Single / Advertising - Single
Annual ID
RA16017M
About the Work
Le BHV is a furniture store in Lebanon. We were briefed to create a radio spot to promote their furniture installation service. Our insight was simple: While buying DIY furniture from Le BHV, it is usually the man's responsibility to build it. But the excitement of doing it on their own usually wears out really fast, and they end up finding excuses after excuses to delay doing it.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Impact BBDO / Dubai
Production Company
Eardrum / Sydney
Director
Ralph van Dijk
Executive Creative Director
Fadi Yaish
Producer
Lesley Chambers
Sound Designer
Miles Lowe
Writer
Alok Mohan
Agency Producer
Emilie Haddad
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