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Category
Consumer - Architecture / Architecture
Annual ID
RE16009M
About the Work
The Graubünden tourism board urgently needs more tourists – even though this peaceful place in Switzerland is only two hours away from the bustling centre of Zurich. The idea: A man from Graubünden wearing traditional Alpine garb speaks directly to passers-by via a live billboard at Zurich Main Station. He invites them to take a spontaneous trip to the mountains and gives them free train tickets. Results: 30 people took a spontaneous trip to Graubünden, 20,000 people saw the promotion live, 11,000,000 views on YouTube, Facebook an news websites and 80 million people became aware of the promotion through the media.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Jung von Matt LIMMAT / Zurich
Art Director
Lukas Frischknecht
Creative Director
Samuel Christ
Rob Hartmann
Designer
Amaru Eslava
Writer
Alain Eicher
Agency Producer
Sarida Bossoni
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