The One Show
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Category
Consumer - Architecture / Architecture
Annual ID
RE16001S
About the Work
WHAT IF TECHNOLOGY COULD CONNECT US TO OUR EMOTIONS? The Museum of Feelings is a digital experience that used technology to evoke and display human emotion. Every inch was alive, data-driven and responsive. Custom biometrics captured each visitor’s unique emotional journey and turned it into art. The exterior was powered by a custom algorithm that displayed the feelings of New York City like a giant mood ring. Inside, emotions were translated into LED lights, a massive kaliedescope, rings of energy, tranquil clouds and the world’s first living selfie that changed color to reflect the user’s mood. In a world where 46% of us won’t feel a positive emotion today, the Museum of Feelings gave millions the chance to touch, listen, breathe, play, connect and feel.
2016 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Ogilvy & Mather / Chicago
Production Company
Radical Media / New York
Art Director
Tereasa Surratt
Chief Creative Officer
Joe Sciarrotta
Creative Director
Maru Kopelowicz
Tereasa Surratt
Donna Charlton-Perrin
Executive Creative Director
Chris Gotz
Liz Taylor
Writer
Donna Charlton-Perrin
Agency Producer
Kim DeNapoli
Annie Larimer
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