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Category
Consumer - Immersive / Trade Shows
Annual ID
RE16014M
About the Work
CoDriver is a virtual reality platform created with rich storylines that traversed some of the most spectacular landscapes from around the world Core elements to the experience were a: - custom built hardware kit - vibration technology, and - a binaural surround sound system all combined to stimulate sight, sound and touch for a truly immersive driving experience. By creating stories that made people forget they were sitting in their local suburban dealership, we revitalised the traditional test-drive and created a global platform leading GM to consider redesigning their dealership experience with a focus on VR. The reception has been so positive, we have been able to launch CoDriver in Australia, Thailand, UAE, Indonesia, Vietnam, New Zealand and Singapore.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Isobar / Melbourne
Art Director
Darragh O'Connell
Creative Director
Brett White
Designer
Pascal Van Der Haar
Executive Creative Director
Dave Budge
Writer
Michael Punton
Max Bengtsson
Agency Producer
Kara Bombell
Tomma Morris
Creative Team
Erik Hallander
Anton Wintergerst
Andrew Bednarz
Bobby Hollingsworth
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